Research

Thursday, February 24, 2005

Faith in HK ad market modest, South China Morning Post, 23 Feb 2005

“Fewer than half of Hong Kong's key advertisers will spend more on marketing this year but their bigger advertising budgets will nudge up overall spending by 6.8 per cent. A study by the Hong Kong Advertisers Association, which represents more than 100 firms, said the 45 per cent who would dig deeper on advertising would spend an average 21.9 per cent more this year.�

Full story at http://technology.scmp.com/techenterprise/ZZZW81J985E.html

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