We're a Hit in Manila! Now What?, Wired News, 31 Mar 2005

“In the United States, where Friendster and most of its members reside, the site makes money by selling advertising. In the Philippines, however, Friendster recognized that such a strategy wouldn't fly. "Online advertising is not enough to sustain a business in the Philippines," said Joe Hurd, Friendster's vice president of international, noting that the percentage of Filipino households with internet access is far lower than in the United States. Instead, Friendster focused on mobile phones, the use of which is much more widespread.�

Full story at http://www.wired.com/news/business/0,1367,67027,00.html?tw=rss.TOP