Are Socialites Still Networking?, Wired News, 21 Mar 2005

“More than a year after "social networking" became the leading buzzword in internet startup circles, companies in the sector haven't gained the traction early enthusiasts predicted. Still, many of the bigger networking services say the number of users is growing steadily, and if they're not profitable already, they soon will be…The attractiveness of social networking as a business model was underscored this week when Yahoo announced that it will launch a new service, Yahoo 360, that includes elements of blogging and social networking. The planned launch follows last year's entry by Google into the social-networking market with its own service, Orkut.�

Full story at http://www.wired.com/news/business/0,1367,66915,00.html?tw=rss.TOP