The Rise Of Business Blogging, webpronews.com, 31 Jan 2005

“Most importantly, however, Microsoft's corporate blogging army has in a short time opened a transparent window onto the most financially successful company that ever existed. They have accomplished the impossible by putting a human face on a gigantic monolithic company - a giant with a bad rap. At the same time, they strengthened the company's position as a thought leader and generated incalculable online word-of-mouth. Blogging can do the same for you - no matter your target audience or your goal. The key is to listen, learn, and then get started.�

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